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Cap Times: The art of making a living: Creative entrepreneurs turn their passion into careers

Cap Times: The art of making a living: Creative entrepreneurs turn their passion into careers

One of our most persistent cultural myths is of the artist as cloistered genius.

Solitary in her work, the artist painted alone in her studio. He wrote songs, and maybe someone bought them. She made earrings. He performed “Hamlet,” and people bought tickets and watched.
 

But for artists working in Madison today, simply creating something beautiful (or provocative, or smart) and waiting for somebody to discover it is no longer enough.


Artists have become marketers, web designers and social media experts. For many among Madison’s creative class, their business skills must be as diverse and sharp as their artistic skills. The sculptor must learn how to set up an LLC and the musician must also be a promoter.

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